Ross is the world’s number one broiler breeder brand. With a product range that offers customers the solution for all requirements, first-class genetics and product performance and a comprehensive global distributor network, it’s no wonder Ross is the breed of choice for the global poultry industry. The Ross 308 is the world’s most popular broiler, providing integrated operations with the perfect balance of breeder, broiler and processing performance.
The Ross 308 is recognized globally as a broiler that will give consistent performance in the broiler house. Integrated and independent producers value the growth rate, feed efficiency and robust performance of the Ross 308. The Ross 308 satisfies the demands of customers who require a bird that performs consistently well and has the versatility to meet a broad range of end product requirements. The Ross 308 breeder produces a high number of eggs combined with good hatchability to optimize chick cost in situations where broiler performance is important.
The most appropriate diet will be designed to either minimise cost for live bird production or maximise margin over cost for portioned products required by the processing plant. For optimal portions margin, it is recommended that amino acid density be increased up to 5% in all diets.